Restaurant

DPs Fast Food

Funnel Creation, Social Media Marketing, Social Media Ads

DP’s is a successful fast-food restaurant chain, with multiple outlets all across India/Mumbai. This is a pocket-friendly chain of restaurants that was established in 1965. They serve exotic dishes of street food, North Indian to South Indian cuisine, to over 300+ customers a day

Challenge

DP’s was seeking help in increasing their business presence. They also wanted a lot of customers to come to DP’s and want to make a viral campaign

Our Approach

In 2020, We started off by promoting some of the popular dishes among the target group (Maharashtrians). Then, we created a campaign for DPS that went viral on all social media platforms. We offered their customers unlimited Pav Bhaji at just Rs.99. We used the 360* Marketing approach and sold on Bookmyhshow, Insider, Paytm, Whatsapp, and more. We involved Curly Tales and Other influencers for influencer marketing and Printed banners all across Matunga and worked towards omnichannel marketin 

Results

Our marketing Strategy resulted in DPs getting 1200+ customers every day for a week. There were queues of people on the waiting list. The otherwise ordinary street food of DPs quickly became Mumbai’s No.1 Pav bhaji. Overall, we were successful in increasing their business sale by 400%. We provide marketing strategies which give our clients a long-term profit. So, for DPs, we created a CRM database of around 7000+ people from the Unlimted Pav Bhaji Campaign which ran for 6 Days, Also it resulted in a 5% conversion on the other campaigns we organized month on month.