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- Pixel Suba. All rights reserved
Social Media Ads, Influencer Marketing, Google My Business
Pushti Tushti, a restaurant located in Borivali, offers a taste of authentic Indian cuisine, featuring Rajasthani dishes, delectable sweets, and savory snacks such as chaats, farsans, and mithai. The menu also includes Jain, Gujarati, and Marwadi specialties, with all items being 100% vegetarian. Their social media presence aims to be engaging and diverse, focusing not only on their products but also on fun and interesting content beyond food.
Pushti Tushti, a renowned restaurant specializing in authentic Rajasthani cuisine, faced a significant challenge. They aimed to promote their premium Rajasthani Thali priced at Rs. 569 but struggled to generate sufficient customer interest and sales at this price point. The objective was to boost visibility, engagement, and ultimately, sales of their Rajasthani Thali. And the Thali was not something that a single person could eat.
To tackle this challenge, our team designed and executed a comprehensive marketing campaign with the following key actions:
To tackle the challenge, our team designed and executed a comprehensive marketing campaign with the following key actions:
Introduction of Rajasthani Mini Thali:
To attract a broader audience and provide a cost-effective entry point, we introduced a Rajasthani Mini Thali priced at Rs. 149.
Digital Advertising Campaign:
We launched targeted ads across various social media platforms to generate awareness and drive footfalls to Pushti Tushti’s offerings.
Influencer Marketing:
Collaborated with popular food influencers to create buzz and credibility around the Rajasthani Mini Thali.
Content Creation:
Produced engaging videos and static content highlighting the appeal and authenticity of the Rajasthani Mini Thali. We shared this content across social media channels to maximize reach and engagement.
Results Achieved
The campaign for Pushti Tushti’s Rajasthani Mini Thali, priced at Rs. 149, was successful through digital ads and influencer partnerships. It generated over 1,21,116 impressions and reached more than 61,000 people. This led to the sale of 865 Mini Thalis, attracting customers from a 7-10 km radius. Additionally, the campaign improved the restaurant’s Google My Business metrics, with overview views increasing from 1,398 in May to 3,738 in June and customer calls rising from 346 to 898, showing better online visibility and engagement.
Let’s build something amazing
If you dare to be different
Let’s do it together
